Como entender a política da lacração?

PRESS RELEASE (Amazon Books and Möbius Lab): A política contemporânea está cada vez mais moldada pelas redes sociais, onde o espetáculo instantâneo e a necessidade de viralizar superam a profundidade do debate. É nesse cenário que Marco DaCosta nos oferece seu novo livro, "Algocracia:Como a Democracia se Perdeu nas Redes Sociais". Mais do que uma análise superficial dos tempos digitais, a obra disseca como o fenômeno da “lacração” – expressão popular usada para definir comentários impactantes e polêmicos nas redes – tem corroído as bases da representatividade política.

DaCosta, conhecido pelo histórico de primeiro candidato virtual da história do Brasil, com o projeto Cybervereador em 1999, aplica sua vasta experiência na interseção entre democracia e tecnologia para explorar os efeitos do marketing digital na política. Ele aborda, com uma visão crítica, como as forças progressistas, que antes lideravam debates de inclusão e mudança, se perderam em meio à ascensão de uma comunicação política dinâmica, visual e fragmentada, dominada por cortes rápidos e respostas virais.

No livro, o autor faz uma análise de vários fenômenos que emergiram nas redes sociais e suas interconexões. DaCosta descreve como movimentos como a "lacração", o cancelamento, e a obsessão por "likes" e engajamento imediato vêm suprimindo o diálogo substantivo em prol da performance. Ele conecta essa tendência ao esvaziamento das discussões políticas sérias, demonstrando como as mídias sociais acabam privilegiando mensagens que são mais polarizadoras do que informativas.

Por exemplo, ele explica como o formato do Twitter, com seus 280 caracteres, transformou-se em um campo de batalha onde a complexidade política é muitas vezes reduzida a slogans, e onde a “lacração” se torna o ápice do debate, movendo-se rapidamente entre viralização e esquecimento.

O mesmo pode ser visto em plataformas como o TikTok e Instagram, que priorizam vídeos curtos e altamente editados, criando uma política que vive de imagens e performances rápidas.

DaCosta também conecta esse fenômeno com a crise de representatividade que vivemos. Ele argumenta que, enquanto partidos de direita conseguem se adaptar rapidamente ao uso de narrativas digitais, muitos partidos de esquerda enfrentam dificuldades em compreender o dinamismo das novas mídias e permanecem presos a modelos tradicionais de comunicação política. A falta de agilidade e inovação impede a criação de novas figuras e ideias que captem a atenção e a confiança do público jovem.

Ao longo de "Algocracia ", o autor identifica desafios cruciais para a democracia sobreviver nessa era digital. Entre eles, destaca-se a incapacidade das instituições políticas de acompanhar a transformação das linguagens e modos de comunicação impostos pelas redes, além da dificuldade em incorporar novos personagens, tanto na direita quanto na esquerda. Para DaCosta, uma democracia vibrante e representativa depende de uma adaptação rápida e inteligente a essas mudanças – algo que ele argumenta estar em falta hoje.

Porém, o livro não é apenas um diagnóstico. DaCosta oferece uma solução ousada para resgatar o espaço do debate democrático, propondo uma reestruturação das práticas políticas para poderem competir com a velocidade e intensidade da comunicação digital, sem perder de vista a importância do conteúdo e da inclusão.

"Algocracia " não é só uma crítica, mas um convite à reflexão sobre os rumos que estamos tomando enquanto sociedade. Em um momento em que a política parece mais performativa do que nunca, o livro chega em boa hora, como uma leitura essencial para quem deseja compreender o futuro da representatividade e o impacto das redes sociais na maneira como fazemos política.

A obra estará disponível na Amazon dia 10 de setembro , no formato Kindle e em outras plataformas digitais, prometendo levantar um debate crucial sobre a sobrevivência da democracia em um mundo cada vez mais conectado, mas talvez, paradoxalmente, mais distante do diálogo real.

Marco DaCosta nos alerta: se não entendermos as novas regras do jogo, corremos o risco de ver a política ser completamente dominada pela superficialidade, onde o que importa é quem "lacra" mais forte, e não quem propõe as soluções mais eficazes.

(cadastre-se para receber o livro gratuitamente em https://www.marcodacosta.com/registration),

#PolíticaDigital #Lacração #CriseDeRepresentatividade #DemocraciaEmRisco #FuturoDaPolítica #MarcoDaCosta #MarketingPolítico #RedesSociais #DesafiosProgressistas #CandidaturaVirtual #CortesRápidos #NarrativaPolítica #PolíticaNaInternet #RevoluçãoDigital #SalvandoADemocracia

The 15-Minute City: A New Vision for Sustainable Urban Living

Imagine stepping outside your front door and having everything you need within a short walk or bike ride. Grocery stores, schools, healthcare, parks, restaurants, and even your workplace—all just 15 minutes away. This is the central idea behind the 15-Minute City, a transformative urban planning concept gaining traction in cities like Paris, Melbourne, and Barcelona. But what if we could bring that vision to every neighborhood, including places like the Bronx, New York, where the need for more sustainable, community-centered living is crucial?

In many ways, the Bronx is already moving toward this future, though perhaps not as consciously as other global cities. Small businesses are thriving in certain pockets, public spaces are becoming more accessible, and more residents are opting for local resources instead of relying on the long commutes that have defined urban life for decades. Yet, for many city dwellers worldwide, the notion of being able to meet most daily needs within a short distance seems almost too good to be true. But the 15-Minute City is more than just an aspirational idea; it’s a growing movement that promises to redefine the way we live.

The Concept at Work

At its core, the 15-Minute City is about decentralizing the urban experience. For too long, cities have been built around cars, forcing people to drive long distances to meet basic needs. Highways, sprawling suburbs, and commercial zones have isolated residents from the things they require daily, creating a sense of disconnection. This model not only increases dependence on fossil fuels but also encourages the kind of congestion and pollution that cities struggle to manage.

By contrast, the 15-Minute City aims to localize urban life. The idea is simple: everything from work and healthcare to leisure activities and education should be available within a short walk or bike ride. The benefits go far beyond convenience. Fewer cars on the road mean less pollution, cleaner air, and fewer greenhouse gas emissions. For residents, it means more time for family, friends, and hobbies—not to mention the health benefits of more walking and cycling.

In cities like Paris, the concept has been championed by Mayor Anne Hidalgo, who has made it a centerpiece of the city's urban policy. The city has transformed streets into pedestrian zones, created new bike lanes, and encouraged local commerce. Melbourne, too, has started implementing 20-minute neighborhoods, where communities are designed to ensure residents can easily walk or cycle to key services. Meanwhile, Barcelona’s “superblocks” close off certain streets to cars, creating expansive pedestrian zones that encourage local engagement and reduce noise and air pollution.

How It’s Taking Shape in the Bronx

While the Bronx may not yet have the comprehensive infrastructure of a fully realized 15-Minute City, elements of the concept are already in motion. In many neighborhoods, small businesses are increasingly becoming the backbone of the local economy. From corner bodegas to family-owned restaurants, more people are relying on nearby services, contributing to the growth of local economies. At the same time, parks and green spaces like St. Mary's Park and the Bronx River Greenway are becoming more accessible, offering much-needed recreational areas within walking distance for residents.

However, the Bronx still faces challenges in fully embracing the 15-Minute City concept. Like many parts of New York City, some neighborhoods are disconnected by the car-centric design of the past, and access to essential services is uneven. Yet, with careful urban planning, city officials can learn from global examples and push for further integration of this model into the borough’s development. The potential benefits for the community are clear.

A Vision for a Sustainable Future

The environmental impact of a 15-Minute City is one of its most compelling arguments. In an era of climate change, reducing our reliance on cars and cutting down on emissions is critical. By encouraging residents to walk or bike instead of drive, cities can significantly reduce their carbon footprints. Cleaner air and quieter streets are immediate advantages, but the long-term gains—such as slowing global warming and creating more resilient communities—are perhaps the most important.

There’s also the economic factor. When people shop locally, the money they spend stays in the community, supporting small businesses and fostering economic growth. It helps create a more self-sufficient local economy, which is especially significant in areas like the Bronx, where many residents rely on small, independent businesses for both jobs and services.

Finally, the 15-Minute City promotes healthier living. Urban areas are often associated with sedentary lifestyles due to long commutes and a lack of access to recreational facilities. We can encourage more active, healthier lifestyles by designing cities where walking and cycling are the norm. This is especially essential in neighborhoods where public health issues such as obesity and heart disease are prevalent.

What City Managers Can Learn

For city managers and urban planners in other cities, the 15-Minute City is more than just an appealing idea—it’s a blueprint for a better, more sustainable urban future. The concept challenges us to rethink how cities are organized and how we interact with our surroundings. In a world where environmental sustainability and quality of life are becoming increasingly intertwined, creating urban environments that are walkable, accessible, and locally focused is a step in the right direction.

Implementing the 15-Minute City doesn’t require overhauling an entire urban landscape overnight. It can start small: expanding bike lanes, improving public transportation, or increasing access to local parks and services. Bit by bit, neighborhoods can become more self-sustaining, reducing the need for long commutes and giving residents more control over their daily lives.

In the Bronx, we’re starting to see the potential of this idea. With the right vision and leadership, we can ensure that every neighborhood has the opportunity to thrive—one step, or one bike ride, at a time. A framework for making urban life more sustainable, equitable, and enjoyable for everyone.

Marco DaCosta

Undoccumented Immigrants

Undocumented immigrants contribute billions in taxes every year without receiving the services those taxes support. They help fund our schools, healthcare, and public services that everyone benefits from. Don’t fall for the myths—undocumented immigrants aren’t eligible for public programs like food stamps. The truth is, they pay into a system that doesn’t pay back. Their contributions strengthen our communities and our economy. It’s time we acknowledge the facts, stop spreading falsehoods about who’s really benefiting from public resources, and work to legalize all those who are here contributing to our country.

We must not vote for those who advocate for mass deportation or push for populist legislation that targets immigrants. Remember, this country was built by immigrants, and many of those pushing anti-immigrant laws should look back at their own family history—most of them were undocumented before they established their roots here. Let's honor our true heritage and support those who contribute to our nation's prosperity.

#ImmigrantsContribute #LegalizeNow #NoMoreDeportations #BuiltByImmigrants #SupportOurCommunities #ImmigrationReform #StopTheLies #HumanRights #AmericanDream #UnityNotDivision

undocumented immigrants

contributed 9six point seven